Friday, February 27, 2009

An encore for S.C.'s Hard Rock Park

Hard Rock Park in Myrtle Beach, South Carolina just might live to rock and roll another day. After seven years of planning, the $400 million, 55-acre park opened last April to a less than stellar performance. It was the single biggest investment to South Carolina tourism ever. But with gas prices at an all time high and the economy being so weak, the park was shut down by September.

A few months later investors purchased the financially doomed park at auction for $25 million ($10 million less than what the creditors had hoped for). The new owners hope to have the park up and running by Memorial Day at the earliest and plan to use the "Hard Rock" name when doors reopen.

Some of the ways in which the new ownership plans to attract customers is by dropping the admission price from $50 to $40 and to cut the price of an annual pass in half. With the way the economy has crumbled in recent months, there is no doubt that for the Hard Rock Park to reopen and do well, it would have to make it more affordable to the general public.

With the park reopened, this would lead to 750 new jobs, which is great news for the South Carolina area. Hard Rock Park is hoping to draw roughly 750,000 people over the summer (down drastically from the 3 million customers they projected to have in 2008). So if all of this works out, we may be able to have another reason besides gorgeous golf courses and beautiful beaches to visit this great South Carolina destination.

For more information on Hard Rock Park's reopening check out USA Today's article by clicking here.

Planning on being in Myrtle Beach this summer and want to see what Hard Rock Park has to offer? Then head on over to their official website for more information.

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